Welcome to the world of fireflies.
“You would not believe your eyes If ten million fireflies
Lit up the world as I fell asleep” – Owl City.
Hi, I am Sumona Haldar, founder and creator of my dream child – Jonakee.
I am a clothing, jewellery, and art designer based out of Kolkata. After completing my educational degrees, I took a step towards my dance career. Dancing has been an essential element of my life without which I can’t breathe. I have participated in television dance reality shows. Dance has always been my first love; however, I have always been keen to discover art in its different forms.
Since childhood, art has been an integral part of my life and family. Having been brought up with varied cultures and values, I just couldn’t hold back and had to bring my dreams into reality. Designing has always been a part of me, but never thought of creating a career out of it, until I started with little creations through my brand.
And that was the stepping stone for Jonakee…..
Our Mission
My inspiration for creating art through jewellery, clothes and a lot more started from my home. I have been blessed with immense support from my parents, without whom this venture would not have been possible.
Our Approach
My brand is my own child. Jonakee brings you a huge amalgamation of reflections of your day-to-day life, your childhood filled with nostalgia, your youth full of confidence, and brings out the perfect notch in your personality. Kolkata is my dream city and it never ceases to surprise me with the variety and creativity, and that is what that keeps me going.
Our Stories
Jonakee works with an extremely talented group of artisans from rural areas of various parts of India. We as a team, support women who come with varied talents. It supports the life of more than 50 artisans who work day and night for my dream to come into existence.
Our Philosophy
We are here to take you into different stories of your life where you can get glimpses of your Maa, Thamma, bengali traditions like Durga Pujo, Lokkhi Pujo, Alpona, North Calcutta vibes, Yellow Taxi, Telephones, Comics, Streets of the City of Joy, Satyajit Ray to Uttam Kumar, Charlie Chaplin to Frieda Kahlo, the eternal love for Red and White (Read: Laal Paar Shada), beautiful seasons – a spring full of Palash Phool and autumn that bring the aroma of Kashh Phool, a breath of fresh air. The versatility of our product will make you feel Bold and Beautiful at the same time. We bring to you from party wear to an authentic traditional outfit, from love for nature to love for music, dance and it just goes on and on.
We have a talented bunch of artisans who specializes in beautiful embroidery work. We took up a challenge to bring back old traditions that faded out. We reintroduced Dhuti and made it a fashion statement. An attire that you can flaunt with kurta or punjabi and bring back Bangaliana.
In a situation where everyone is busy following trends, we here at Jonakee focuses on enlightening our root, our culture and our base of life. You can always get a glimpse of your own kind of life through us. We want to keep you shining even when it’s dark, we want our customers to have a bright smile when they flaunt themselves through us.
We welcome every skin tone and body type. We try towards giving you a complete look where you not only look exceptionally beautiful but confident enough to win the world.
We thrive towards being sustainable and extremely reachable so that everyone can get a chance to showcase their own personality. Our mission is to always bring a heartwarming smile on our client’s faces. Rest assured that we never compromise with quality, and we try our best to keep you engaged all through the year.
